A visual identity project that updates the Nvidia brand logo with a modern and appropriate solution, while remaining true to their origin. The rebrand required research on ideas and symbolism in the original logo so that those same themes could be reused in the new concept. The initial green color palette of their logo is exchanged for a more colorful palette to represent the brand's product versatility in the tech industry. The visual language of the shape of the logo was also changed from an organic almond shape to a more geometric diamond that references Nvidia’s chip manufacturing.
